Introducing MAPP™ — The Murphy Automotive Product Pipeline.

PUBLIC RECORD & COMMENTARY

In The News.

Institutional-grade strategic analysis, media updates, and editorial commentary across the automotive value chain. All emanating from the trinity of the MAPP, Who’s Behind the Wheel, and the Dealer Doctrine.

Why are auto loans surging at the low end of prime?

Still, it’s a trend worth keeping an eye on, according to analyst and consultant John Murphy, founder and managing partner of Murphy Automotive Partners. "The high-end consumer, the high-end mix, has been seen as very resilient — and arguably, at or near-peak. Everything is a potential issue and a potential opportunity,” explained Murphy, in an Aug. 13 interview with WardsAuto about the New York Fed results. “So, without taking on extreme risk, maybe expanding credit categories is a way to support volume. There might be a safe way to do so,” without increasing subprime loans per se, he said.

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Carmakers Face Pain as Buyers Face Aging Lineups, Report Warns

The deepest product redesign drought in modern automotive history is about to collide with consumer demand. Learn how Murphy Automotive Partners’ latest data forecasts a perfect storm of supply-chain constraints and soaring vehicle prices.

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American Drivers are Going to Develop a Hybrid Habit.

Americans like their electric vehicles to come with a side of gasoline. Sales of conventional hybrid vehicles, which combine internal combustion and electric drive trains but don't plug in to recharge, jumped by almost a fifth in the first half of 2026 year over year, while pure battery EVs slumped by a quarter. The most obvious catalysts were the Iran war's impact on pump prices and the removal of EV subsidies, respectively.

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Toyota to Move Tacoma Production to Texas in $3.6 Billion U.S. Expansion Plan

Toyota's $3.6 billion plan to shift Tacoma production to Texas reflects the growing importance of U.S. manufacturing amid tariffs and strong demand. The Wall Street Journal turned to Murphy Automotive Partners founder John Murphy for analysis on the strategic and industry implications of the move.

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Serra Automotive Group grows with decentralized management

In terms of product portfolio, however, Stellantis, which owns the CDJR brands, is not doing so well, according to the inaugural Murphy Automotive Product Pipeline (MAPP) report.

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Key Legal Insights from Foley’s Automotive Team

Which legacy automakers are leaving themselves dangerously exposed to competitive fallout over the next five years? This deep dive highlights the urgent warnings inside Murphy Automotive Partners' preview report regarding deferred EV programs and aging portfolios.

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Detroit’s EV bet backfires as hybrid boom leaves Big Three behind

Which legacy automakers are leaving themselves dangerously exposed to competitive fallout over the next five years? This deep dive highlights the urgent warnings inside Murphy Automotive Partners' preview report regarding deferred EV programs and aging portfolios.

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Meet Your New Car, Same As The Old Car?

It’s no longer about who has the biggest tech budget—it’s about who has the youngest lineup. Look inside John Murphy’s premier independent forecast to reveal why vehicle redesign rates will soon separate the industry's ultimate winners from the losers.

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This Chart Is Absolutely Devastating If You Want…

An online firestorm is brewing over Murphy Automotive Partners' latest product pipelines. See why EV advocates and market skeptics are clashing over MAP’s newly published projections regarding the real pace of the multi-powertrain transition.

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The Launch Of Murphy Automotive Partners And Flagship Product MAPP

How is Murphy Automotive Partners structuring its new independent research ecosystem to serve institutional clients? Take a behind-the-scenes look at MAP's specialized advisory model and flagship subscription service.

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Murphy Report Warns Auto Brands Face Survival Risk

The next five years will belong exclusively to manufacturers capable of keeping their portfolios fresh. Read the blunt assessment from John Murphy that has everyone in the automotive world talking about the immediate survival risks facing legacy brands.

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Murphy Report Warns U.S. Auto Brands Face Survival Risk In Product Drought

Which legacy automakers are leaving themselves dangerously exposed to competitive fallout over the next five years? This deep dive highlights the urgent warnings inside Murphy Automotive Partners' preview report regarding deferred EV programs and aging portfolios.

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VIDEO: Longtime Wall Street Auto Analyst John Murphy Launches Murphy Automotive Partners

Excerpt: John Murphy has officially launched his new independent franchise, and the industry is buzzing. Unpack the launch of Murphy Automotive Partners to see how the firm's new data pipeline serves as the ultimate source of truth for OEMs, suppliers, and dealers.

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Veteran Analyst, Now On His Own, Says ‘Freshest’ Vehicles Will Thrive

It’s no longer about who has the biggest tech budget—it’s about who has the youngest lineup. Look inside John Murphy’s premier independent forecast to reveal why vehicle redesign rates will soon separate the industry's ultimate winners from the losers.

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New Murphy Automotive Partners Report Warns Of A Tough Product Slump And Brand Survival Risks In US Auto Industry

Propulsion hype is fading, and global markets are taking note. Discover why John Murphy's independent transition is making international waves, and how his firm's focus on "product freshness" serves as the universal metric for global auto viability.

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Veteran Analyst, Now On His Own, Says ‘Freshest’ Vehicles Will Thrive

Propulsion hype is fading, and global markets are taking note. Discover why John Murphy's independent transition is making international waves, and how his firm's focus on "product freshness" serves as the universal metric for global auto viability.

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Carmakers Face Pain, Buyers Face Higher Prices As New Car Models Dry Up

The deepest product redesign drought in modern automotive history is about to collide with consumer demand. Learn how Murphy Automotive Partners’ latest data forecasts a perfect storm of supply-chain constraints and soaring vehicle prices.

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Beyond Blue Sky Multiples – What Industry Research Says About Dealership Value

Standard blue sky multiples don't tell the whole story anymore. Discover how Murphy Automotive Partners' proprietary MAPP™ data is being used by top valuation experts to redefine dealership risk, long-term health, and franchise value.

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John Murphy ‘Car Wars’: Why The Auto Analyst Thinks An EV Plateau, Hybrid Boom Are Coming

Forget the propulsion hype—the immediate future belongs to a surprising powertrain. Dive into John Murphy's latest predictions on why a massive near-term "product valley" is coming, and see why his new firm believes gas-electric hybrids are far more than just a temporary fix.

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Longtime Wall Street Auto Analyst John Murphy Launches Murphy Automotive Partners and the MAPP — a New Verdict on Which Car Brands Survive

Inaugural research finds an industry heading into a near-term “product valley,” a truck-led recovery, a decisive turn from EVs to hybrids, and a reckoning for brands that bet wrong.

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Longtime Wall Street Auto Analyst John Murphy Launches Murphy Automotive Partners and the MAPP

Which legacy automakers are leaving themselves dangerously exposed to competitive fallout over the next five years? This deep dive highlights the urgent warnings inside Murphy Automotive Partners' preview report regarding deferred EV programs and aging portfolios.

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Longtime Wall Street Auto Analyst John Murphy Launches Murphy Automotive Partners And The MAPP — A New Verdict On Which Car Brands Survive

The definitive verdict on automotive brand survival has arrived. Get the details on the official global launch of Murphy Automotive Partners and get a sneak peek at their upcoming benchmark products, including "Who’s Behind the Wheel™" and "The Dealer Doctrine™."

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At Least One Research Firm Thinks Some Automotive Brands and Manufacturers Will Die Soon

A devastating three-year product drought is about to push several legacy car brands to the brink. Check out the breakdown of Murphy Automotive Partners' newly launched Brand Survival Index™ to see which manufacturers are at risk of disappearing entirely.

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John Murphy Product Pipeline

The creator of Wall Street’s most influential automotive report has officially gone independent. Find out how John Murphy is completely reimagining his legendary product-cadence forecasting for the multi-powertrain era—and what it means for the future of your portfolio.

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Carvana, New Cars, Dealerships

How does an unprecedented new vehicle product drought alter the used car market and digital retail platforms? Track how Murphy Automotive Partners' data impacts automotive e-commerce giants and dealership networks alike.

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One Million New-Car Buyers Are Gone and They’re Not Coming Back

Excerpt: A massive segment of the retail car market has completely vanished. See how Murphy Automotive Partners’ findings on record high fleet ages and product delays match the stark economic reality of missing car buyers across the United States.

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