A veteran automotive analyst, now with his own company, says the “freshest” vehicle offerings will determine which automakers perform the best amid industry shifts.

John Murphy, formerly auto analyst with Bank of America, this week came out with his initial Murphy Automotive Pipeline report.

At BofA, Murphy issued an annual “Car Wars” report, the last of which came out in June 2025. That report was a highlight for the automotive press. Murphy worked at BofA for more than 20 years.

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