Introducing MAPP™ — The Murphy Automotive Product Pipeline.

Terms of Service

Effective Date: August 27, 2026 | Last Updated: August 27, 2026
This website is operated by Murphy Motors Collection Inc., a Florida corporation doing business as Murphy Automotive Partners (“Murphy Automotive Partners,” “we,” “us,” “our”).
 
By using this site, you agree to these Terms. If you do not agree, please do not use the site.

1. What These Terms Cover

These Terms govern use of this website only.
 
They do not govern our research subscriptions, which are licensed under a separate written agreement, or our advisory engagements, which are governed by a separate engagement letter. Where either of those agreements conflicts with these Terms, that agreement controls.

2. About Our Research

Our ratings are opinions. The Brand Survival Index, Average Product Age, Vehicle Redesign Rate, New Model Mix, and any ranking, forecast, or assessment we publish represent our opinions, formed using our stated methodology and information we believe reliable as of publication. They are opinion and analysis, not statements of fact about any company, brand, product, or security.
 
Not investment advice. Nothing on this site is investment advice, a recommendation to buy, sell, or hold any security, or an offer or solicitation with respect to any security. We are not a registered investment adviser or broker-dealer.
 
Not a credit rating. The Brand Survival Index is not a credit rating. We are not a nationally recognized statistical rating organization.
 
Forward-looking. Product pipeline forecasts and survival assessments concern future events and are inherently uncertain. Actual outcomes will differ. We do not undertake to update anything after publication.
 
No reliance. You are responsible for your own investment, commercial, and strategic decisions. Using this site does not create an advisory or fiduciary relationship with us.

3. Acceptable Use

Do not use this site in violation of law, impersonate us or anyone else, interfere with the site’s operation, or attempt to gain unauthorized access to any system or data.

4 . Links to Other Sites

We link to third-party sites, including press coverage of our research. We do not control them and are not responsible for their content or practices.

5. Links to Other Sites

We link to third-party sites, including press coverage of our research. We do not control them and are not responsible for their content or practices.

6. No Warranties

THIS SITE AND ITS CONTENT ARE PROVIDED “AS IS,” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ANY ANALYSIS, ESTIMATE, OR PROJECTION IS ACCURATE OR COMPLETE.

7. Limitation of Liabilities

TO THE FULLEST EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS OR LOST DATA, ARISING FROM YOUR USE OF THIS SITE. OUR TOTAL LIABILITY ARISING FROM YOUR USE OF THIS SITE WILL NOT EXCEED FIVE HUNDRED DOLLARS ($500).
 
Nothing here limits liability for fraud, gross negligence, willful misconduct, or anything else that cannot lawfully be limited.

8. Intellectual Property Rights

The website and its entire contents, features, protected documents, and functionality (including but not limited to all information, text, displays, graphics, logos, video, and design) are owned by Murphy Automotive Partners, its licensors, or other providers of such material, and are protected by applicable intellectual property and copyright laws. You may not reproduce, distribute, modify, create derivative works of, or publicly display any site material without our prior written consent.

9. Governing Law

These Terms are governed by the laws of the State of Florida. Any dispute will be brought in the state or federal courts located in Broward County, Florida.

10. Digital Rights Management (DRM) & Secure Platform Usage (Vitrium / ProtectedPDF)

To protect our proprietary reports, consulting materials, software guides, and subscription content, we utilize Vitrium Systems hosted via ProtectedPDF.com as our secure Digital Rights Management (DRM) platform.

By accessing, downloading, or viewing any protected content provided by Murphy Automotive Partners via Vitrium or ProtectedPDF.com, you agree to the following conditions:

  • Authorized Access Only: Protected documents are made available solely to authorized users with valid subscription credentials or approved access permissions.
  • Prohibition of Bypass or Circumvention: You shall not attempt to disable, bypass, decrypt, modify, reverse-engineer, or circumvent any DRM controls, digital watermarks, security protocols, password protections, or usage limits implemented through Vitrium or ProtectedPDF.com.
  • Restrictions on Distribution & Copying: Unless explicitly permitted by your subscription tier or written approval from Murphy Automotive Partners, you are strictly prohibited from copying, printing, taking screen captures, sharing, reselling, or forwarding protected PDF content to unauthorized third parties or devices.
  • Tracking & Analytics Notice: You acknowledge and accept that document access, view dates, duration, IP addresses, device information, and printing activity may be logged and monitored through the Vitrium/ProtectedPDF platform to prevent unauthorized sharing and enforce compliance with these Terms.
  • Access Revocation: Murphy Automotive Partners reserves the right to immediately suspend or terminate document access, revoke licenses, or lock DRM-protected content without prior notice if we detect fraudulent activity, unauthorized sharing, or a breach of these Terms.

11. Prohibited Uses

You agree not to use the website or protected content:

  • In any way that violates any applicable federal, state, local, or international law or regulation.
  • To transmit or procure the sending of any unsolicited advertising or promotional material (spam).
  • To impersonate or attempt to impersonate Murphy Automotive Partners, an employee, another user, or any other person or entity.
  • To engage in any conduct that restricts, disables, or impairs the website or interferes with any other party’s use or enjoyment of the site or protected documents.

12. Third-Party Platforms

Our website contains links to third-party websites or external software platforms (including Vitrium/ProtectedPDF.com) where our subscription services and protected documents are hosted. We do not control or endorse, and are not responsible for, the content, privacy policies, or practices of any third-party websites or platforms. Your interactions with third-party platforms are governed by those third parties’ respective terms and policies.

13. Changes to These Terms

We may update or revise these Terms from time to time in our sole discretion. All changes are effective immediately upon posting. Your continued use of the website or protected materials following the posting of revised Terms means that you accept and agree to the changes.

14. Contact Information

To ask questions or comment about these Terms of Service or DRM policies, contact us at:

Murphy Motors Collection Inc., d/b/a Murphy Automotive Partners
200 East Las Olas Boulevard 14th Floor, Fort Lauderdale, FL 33301
 

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