COMING SOON
Introducing MAPP™ — The Murphy Automotive Product Pipeline.
Inaugural Product Introducing MAPP — Launching Summer 2026

STRATEGIC COUNSEL TO THE INDUSTRY

The auto industry,

in perpetual motion, has new drivers.

Murphy Automotive Partners delivers institutional-grade perspective across the value chain—from supplier consolidation to powertrain proliferation, from China’s export pivot to the shake-out in distribution, from dealer economics to the next decade of OEM strategy.

Perspective

The global automotive value chain is the largest industrial manufacturing base, the largest retail industry, and one of the largest financing engines and consumers of capital on the planet.


Advising across the auto industry requires decades of experience and the ability to see how a decision at the OEM level lands on a dealer’s lot or a supplier’s order book.

What We Do

Our read on the next decade of the auto industry.

The global automotive industry is going through the most profound structural change in decades, and the chasm between the winners and the rest is opening fast. We work with boards, management teams, and capital allocators to land on the right side of it. That means combining a clear read on where the industry is headed, a sharp view of opportunities, and the financial fluency to move with conviction.

i.

Market Context

Industry tailwinds and headwinds, cyclical peaks and troughs, OEM and Supplier lifecycles, dealer consolidation, and shifting profit pools

 

ii.

Competitive Landscape

Product pipeline analysis, peer benchmarking, financial scorecards, and deep dives on regional and global players

iii.

Strategic Implications

Positioning, the balance of risk and opportunity, and what it means for OEMs, suppliers, dealers, and capital allocators


Credentials CFA Charterholder
B.A. Quantitative Economics, Tufts

Recognition Automotive Hall of Fame, 2023
Institutional Investor All-America (25 years)

Prior Bank of America / Merrill Lynch
NERA Economic Consulting

Founder & Principal

John J. Murphy, CFA

Founder & Managing Partner, Murphy Automotive Partners
John Murphy has built his career analyzing the global automotive industry and advising manufacturers, suppliers, dealers, and investors. His deep background in equity research and capital markets enables him to provide clients with unbiased – and now fully independent – strategic advice across the value chain.
 
John spent more than 26 years as the senior North American automotive equity research analyst at Bank of America (previously Merrill Lynch), beginning his coverage in 1999. He played an integral role in advising investors during the landmark IPOs of General Motors, Rivian, Ferrari, and Delphi, alongside many other major capital raises, and provided strategic counsel to boards and management teams across the value chain.
 
Key pillars of his research portfolio included Car Wars, a benchmark for OEM product pipeline competitiveness; The Dealer Manual, a comprehensive review of the dealer channel; and Who Makes the Car, an in-depth analysis of parts systems and electrification.
 
John also founded and hosted Bank of America’s annual New York Auto Summit for 17 years, bringing together investors and executives to foster strategic discussions on capital allocation and industry direction. He is frequently cited across the financial and automotive press, appearing on CNBC, Bloomberg TV, and Yahoo Finance, and is a regular presenter at industry events around the world.

Industry Recognition

Recognized by the institutions that count.

Automotive Hall of Fame

Recognized as Industry Influencer

— 2023 —

Institutional Investor All-America
Research Team

Senior Auto Analyst, Bank of America
— 25 years ranked —

The Portfolio

Built with the same care we bring to every analysis.

A reverence for the machinery. An obsession with detail. A long view of the cycle. At Murphy Automotive Partners, that’s how we work.

Coming Soon

Our products in research & development.

For more than 25 years, this analysis was Wall Street’s. We’ve expanded it and opened it up to the people who run and back the business. The Portfolio is a subscription service—a line of strategy products for boards, management teams, operators, and capital allocators.
INAUGURAL RELEASE
MAPP

The Murphy Automotive Product Pipeline

The flagship report of the Portfolio. MAPP™ is a comprehensive forward-looking analysis of the US OEM product pipeline. It builds on Car Wars—the benchmark product-cadence study John Murphy authored at Bank of America for over two decades—and extends it to the full multi-powertrain era.

Built for OEM strategy teams, suppliers, and dealer groups who need one trusted source for what’s coming, when, why, and from whom.

— The road ahead, charted.

Launching Summer 2026 · Subscription details to follow

The MAPPBrand Survival Index (BSI)

Premium

It runs on MAPP’s critical proprietary metrics and our decades of experience.

Brand Survival Index (BSI)
Subscribers only

IN DEVELOPMENT

The Dealer Doctrine

A review of the franchised dealer channel—economics, structure, consolidation, and the path forward.

Subscription Research

IN DEVELOPMENT

Who’s Behind the Wheel

An analysis of the auto supplier base—parts, systems, and the powertrain transition, mapping value across the chain.

Subscription Research

PARTNERSHIP

Strategic Counsel

This is where it starts. We work directly with the people making the highest-stakes calls—boards, management teams, operators, capital allocators. How to position. Where to allocate capital. How to land on the right side. The Portfolio rests on this work.

BY ENGAGEMENT

Interested in early access

We’re talking with select institutional partners ahead of launch. Get in touch to discuss subscription, distribution, and co-development.

Featured Perspectives

Cited by the publications that cover the industry.

John Murphy’s analysis and commentary have been featured across the leading business, financial, and trade media outlets.

The Wall Street Journal

Bloomberg

Financial Times

REUTERS

Barron's

CNBC

CNN

Automotive News

WardsAuto

FINANCIAL PRESS

The Wall Street Journal · Bloomberg · Financial Times · Reuters · Barron’s

Broadcast & Digital
CNBC · CNN · Bloomberg TV · Yahoo Finance
 
Trade & Industry
Automotive News · WardsAuto

GET IN TOUCH

Strategic perspective,

delivered with rigor.

For inquiries about advisory engagements, speaking, or media, reach out directly.

First Access

MAPP launches shortly. The other reports follow. Join the list. You’ll hear first.

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