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The Carmaker Vying With Tesla to Conquer the Robot Future

Thursday was supposed to be the long-promised debut of what might well be the last new, human-driven car offered by TeslaTSLA 3.93%increase; green up pointing triangle. Yet, the Roadster, first shown almost a decade ago, was delayed. Again. This time due to bad weather in Texas.

More than 1,600 miles to the northeast in New York City, the sun was shining that same day on another automaker. There, Hyundai Motor005380 4.49%increase; up pointing triangle celebrated the reveal of its newest Tucson sport-utility vehicle, one of more than 100 new or refreshed vehicles it has planned globally by 2030.

Murphy Automotive Partners/AI

Huge losses have resulted as plans for EVs are shelved or delayed. That has led to the industry’s slowest release of new vehicles since at least the 1970s, or a “product drought,” according to research by John Murphy, an independent analyst.

Not Hyundai. Under Muñoz, the company has been bucking that trend with a redesign rate above the industry average. In turn, the company has been picking up market share in the U.S.

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