John Murphy, a veteran Wall Street auto analyst, launched Murphy Automotive Partners and introduced the Murphy Automotive Product Pipeline (MAPP) report. The report predicts a significant product slump in the US auto industry through 2028, with the average vehicle age reaching a historic high due to delayed model updates. It forecasts a market shift where hybrid vehicles will more than double their share by 2031, surpassing pure electric vehicles, which are expected to stagnate below 2024 levels. The report emphasizes that product innovation, not hype, will determine which brands survive, highlighting risks for some well-known automakers. Full MAPP report and brand survival rankings will be available to subscribers in July 2026.

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