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2027 Car, Truck, Utility nominees announced amid ‘product desert’

The North American Car, Truck and Utility Vehicle of the Year Awards judges announced their nominees for 2027 this week amid a drought of new product.

Dubbed the Best of 2027, the 25 new vehicles set the field for NACTOY’s 2027 awards season.Five cars, four trucks, and 16 utility vehicles will vie for the prestigious trophy, the only award presented by an independent jury of auto journalists.

The list boasts eight models from Detroit-based brands, including all four in the truck category (including newcomer Troy-based Slate) and four in the SUV category.

“Automakers (are) tearing up product plans built for an EV future that has not arrived,” reported the Murphy Automotive Product Pipeline this week, authored by respected ex-Bank of America “Car Wars” analyst John Murphy. “Automakers face the worst three-year new-product drought on record and intensifying global competition and policy uncertainty are raising questions about which brands ultimately survive.”

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