In terms of product portfolio, however, Stellantis, which owns the CDJR brands, is not doing so well, according to the inaugural Murphy Automotive Product Pipeline (MAPP) report.

“The product portfolio is the business,” the report says, and automakers that “consistently launch the right vehicle, in the right segment, with the right powertrain, at the right time gain market share and make money.

Credit: LUKE SHARRETT/BLOOMBERG NEWS

”Stellantis is last among major automakers on the MAPP ranking of Vehicle Redesign Rate at only 8.9%, according to a volume-rated average annual redesign rate from MY2007 to an estimated MY2026.

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