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Murphy Report Warns Auto Brands Face Survival Risk

DETROIT — Con­sumers may be return­ing to dealer show­rooms over the next couple of years to look at new vehicles that have few changes, as an elec­tric vehicle “head fake” con­trib­uted to product delays, a former Bank of Amer­ica Secur­it­ies ana­lyst said this week.

Prof­it­ab­il­ity should pick up in the lat­ter part of the dec­ade, though, as new products once again hit lots, mid­size SUV shares shift toward more prof­it­able rugged mod­els and small pickups and hybrids become a long-term solu­tion to fuel effi­ciency — not just a bridge to EVs, accord­ing to the report from John Murphy, who’s tra­di­tion­ally behind the annual “Car Wars” study but has ven­tured on his own as a con­sult­ant under Murphy Auto­mot­ive Part­ners.



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