Inaugural research finds an industry heading into a near-term “product valley,” a truck-led recovery, a decisive turn from EVs to hybrids, and a reckoning for brands that bet wrong.
Introducing MAPP™ — The Murphy Automotive Product Pipeline.
Inaugural research finds an industry heading into a near-term “product valley,” a truck-led recovery, a decisive turn from EVs to hybrids, and a reckoning for brands that bet wrong.
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