Tariffs, regulations, and China: The next five years could reshape the car industry more than most people expect.
Not all brands and automakers will survive. “We believe a day of reckoning is on the horizon. Certain brands, and possibly manufacturers, will not survive in the U.S. market,” the MAPP report concludes. Uncertainty about tariffs and regulations, along with the rise of Chinese automakers globally, are contributing to their demise.
Credit: Toyota
Toyota appears to be the brand with the least to fear, leading roughly a dozen brands MAPP deems to be in good shape, followed by about 18 brands in the middle, according to the report’s Brand Survival Index that scores the viability of each, noting those that lean on aging lineups or deferred EV programs will lose market share.
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