Big week for auto: Longtime Wall Street analyst John Murphy has released his full inaugural Murphy Automotive Product Pipeline (MAPP) report.
Some context: Murphy, founder and managing partner of Murphy Automotive Partners, shared a preview of his report in June, marking the start of his first solo release after more than 25 years writing an industry benchmark.
It maps what’s coming for the U.S. auto industry, including hybrids, product shortages, and dwindling brand numbers.
And, while some themes feel pretty familiar, the MAPP clearly outlines new, forward-thinking takes for dealers to consider, which we love.
We spoke with Murphy about his findings. (The full 280-page report is available to licensed subscribers.)