Analysis by Julie Dautermann, Competitive Intelligence Analyst
Annual new model launches in the U.S. are expected to remain significantly below industry averages through model year 2028, according to new research from analyst John Murphy, who previously produced the annual Bank of America “Car Wars” report. The inaugural Murphy Automotive Product Pipeline also predicts that while the auto industry’s average product age will reach a record high, the number of hybrid models is expected to increase. Hybrids could reach 27% of U.S. new-vehicle sales by 2031.
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