COMING SOON
Introducing MAPP™ — The Murphy Automotive Product Pipeline.

PUBLIC RECORD & COMMENTARY

In The News.

Institutional-grade strategic analysis, media updates, and editorial commentary across the automotive value chain. All emanating from the trinity of the MAPP, Who’s Behind the Wheel, and the Dealer Doctrine.

Toyota to Move Tacoma Production to Texas in $3.6 Billion U.S. Expansion Plan

Toyota's $3.6 billion plan to shift Tacoma production to Texas reflects the growing importance of U.S. manufacturing amid tariffs and strong demand. The Wall Street Journal turned to Murphy Automotive Partners founder John Murphy for analysis on the strategic and industry implications of the move.

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Serra Automotive Group grows with decentralized management

In terms of product portfolio, however, Stellantis, which owns the CDJR brands, is not doing so well, according to the inaugural Murphy Automotive Product Pipeline (MAPP) report.

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Detroit’s EV bet backfires as hybrid boom leaves Big Three behind

Which legacy automakers are leaving themselves dangerously exposed to competitive fallout over the next five years? This deep dive highlights the urgent warnings inside Murphy Automotive Partners' preview report regarding deferred EV programs and aging portfolios.

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Meet Your New Car, Same As The Old Car?

It’s no longer about who has the biggest tech budget—it’s about who has the youngest lineup. Look inside John Murphy’s premier independent forecast to reveal why vehicle redesign rates will soon separate the industry's ultimate winners from the losers.

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This Chart Is Absolutely Devastating If You Want…

An online firestorm is brewing over Murphy Automotive Partners' latest product pipelines. See why EV advocates and market skeptics are clashing over MAP’s newly published projections regarding the real pace of the multi-powertrain transition.

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The Launch Of Murphy Automotive Partners And Flagship Product MAPP

How is Murphy Automotive Partners structuring its new independent research ecosystem to serve institutional clients? Take a behind-the-scenes look at MAP's specialized advisory model and flagship subscription service.

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First Access

MAPP launches shortly. The other reports follow. Join the list. You’ll hear first.

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